copywriter / creative director
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Taco Bell

 Taco Bell

I helped launch the Cool Ranch version of the most popular taco ever: the Doritos Locos Taco. Which I think we can all agree is better than the Nacho Cheese one. 

I later freelance wrote the spot introducing the Double Cheesy Gordita crunch. And if you ever got a sauce packet that said “When your head says no, say yes” I wrote that too.