Panera x Starry

Panera’s Unlimited Sip Club is a fire deal that gives you unlimited drinks for one flat fee a month. But they needed a way to show people exactly how amazing it is. So we enlisted the person who’s known just as much for his fashion game as he is for his hoop game: NBA player Kyle Kuzma. Because with 26+ drinks to choose from, even he can match his sips to every drip.

The spot made its debut during the NBA playoffs and within the first 12 hours of it being live the Sip Club received 12,000 new sign ups.

We captured extra social content on set and took footage from the shoot to create a ton of engaging and socially trending pieces of TikTok content.