copywriter / creative director

copywriter / creative director

Pepsi 1893

To launch Pepsi's new artisanal cola, 1893, we poked a little fun at our whiskey and wine counterparts and created the Soda Sommelier. A man with absolutely zero real certifications but as a self-appointed expert, is more than happy to tell you about his favorite new cola.

Pepsi liked him so much that what started off as one TV spot turned into a national campaign with TV, digital and radio.

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All Panera x Starry Apartments ampm Farmers Insurance Pepsi x HBCUs Arrowhead Water Propel TikTok Challenge Netflix: Orange is the New Black Pepsi 1893 bubly social Taco Bell Burger King Apartments Kiss Cam Dole Fruit Bowls Propel Social

Panera x Starry Apartments ampm Farmers Insurance Pepsi x HBCUs Arrowhead Water Propel TikTok Challenge Netflix: Orange is the New Black Pepsi 1893 bubly social Taco Bell Burger King Apartments Kiss Cam Dole Fruit Bowls Propel Social